One small step for book publishing. . .

The news today that HarperCollins was designating one person as its digital guru brought joy to my heart. . .  Sure Simon & Schuster hired the great Elie Hirschorn eighteen months ago and recently recruited long time book vet Mark Gompertz to the digital fold — and yes, Random House has had a serious group in place for some time — but the idea that in these so-called troubled times that a major publisher would take such a major step. . .Well, I was heartened.    Crain’s Matthew Flamm said it best: 

“In a sign of the growing importance of e-books, HarperCollins Publishers has created what appears to be the first “editor in chief”-style role for the digital category at a major publishing house,” he wrote, in his exclusive announcement that Margot Schupf, an associate publisher at HarperCollins and a former editorial director at Rodale, had been named to the post of eic of digital.  

A sign of the growing importance, indeed.    Proof positive, if we still needed it, that we vook-ers are on the right track. 

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