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  • Tools Of Change – Part One

    Vook had an insightful and informative time today at Tools Of Change. We met and reconnected with key players in publishing, both digital and traditional — such as Bowker, Oxford University Press and Sterling Publishing. New firms, such as Aquafas and the fresh face on traditional companies such as Macmillan’s MPS, underlined how quickly this market is expanding. We counted upwards of 8 ventures that could make solid contributions in the enhanced publishing space.

    If you haven’t already stopped by, please do, because we have a very special surprise to give you at our table. We have more love to give, even after Valentine’s Day! ;)

    And if you haven’t already heard, we are licensing our MotherVook technology for publishers to use. Hay House already has a head start on you, so visit table 404 for more information on how you can license our technology engine to create your very own enhanced e-books and apps from existing assets.

    Here is a snapshot of today’s scene:

    Busy exhibiting area at Tools Of Change

    Author Margaret Atwood signing books. Vook totally has her back …

    Lots of mixing and mingling

    Stop on by!

    Head of Acquisitions Matthew Cavnar is ready to answer any Vook questions.

    Exciting new deal with Hay House!

    Vook is pleased to announce a new deal with the publisher Hay House that will allow Hay House to produce hundreds of enhanced e-books across multiple platforms with Vook’s MotherVook technology engine.

    MotherVook has enabled Vook to create more than 150 of its own titles, which it is now extending to other publishers, allowing them to scale enhanced e-book creation.

    A digital publishing platform, MotherVook converts disparate and varied file formats; combines text, video and images; manages the content and distributes it to multiple platforms, including the iPhone, iPad, iBookstore, Amazon Kindle Application and Android marketplaces.

    Long a leading force in the world of personal improvement, Hay House is now the first publisher in the marketplace to utilize the innovative Vook technology platform. With more than 56 million books sold in North America and more than 250 million books sold worldwide, Hay House is the leading global publisher of inspirational self-help titles, working with authors such as Dr. Wayne W. Dyer and Jorge Cruise, author of the #1 New York Times bestseller the “Belly Fat Cure.”

    Please stop by table 404 at Tools Of Change today and tomorrow to pick up an information sheet answering questions about MotherVook and to see Vook’s enhanced e-books in action! If you’re unable to join us, you can e-mail your questions about this exciting technology opportunity to Head of Acquisitions Matt Cavnar at matthew@vook.com.

    Digital Book World Recap

    Greetings Everyone,

    Vook just returned from three days at Digital Book World – and we’ve got some exciting news that you may have caught in a recent Publisher’s Weekly blurb.

    The first item in our string of great news is that Vook’s staff is expanding, and as the new Acquisitions B2B Marketing Manager @ Vook starting today, I am very excited to inform you about all the latest news and developments at the publishing industry’s leading digital publishing house.

    As also stated in Publishers Weekly, Head of Acquisitions Matthew Cavnar unveiled MotherVook at Digital Book World this week—a new, innovative product that will allow publishing houses to create enhanced eBooks for every platform, including the Apple App Store, Apple iBookstore, and Amazon’s Kindle App. You’ll be able to also reach a lot of new distribution channels while retaining all intellectual property rights to your content. With the prediction of more than 15 million iPads to be sold this year alone, MotherVook will help you stay ahead of the competition in a growing market.

    If you’re interested in learning more about MotherVook and how it can help enhance just plain text by giving them a life of their own, please contact Matthew@vook.com.

    I look forward to blogging with you, and I welcome your comments.

    Warm regards,


    Acquisitions B2B Marketing Manager @ Vook

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