Vook Makes Wired’s Jargon Watch

Last time we remarked the entry of the word Vook into the popular lexicon, it was jockeying for position as Word of the Year with “swine flu” “death panel” and “shovel-ready.” Worthy competitors, sure, but kind of grim company. So we’re grateful that in our latest close-up we’re not sharing as much of the spotlight—Wired magazine has us at the top of the Jargon Watch column in their January 2024 issue. Even better, they get the description of our product exactly right. You can see the entry in the print version of the magazine (it doesn’t appear to be online yet), but for the curious it reads: “Vook, n. An ebook with embedded video content. Designed to be read on a computer or iPhone (no Kindle version yet), the first four vooks include a fitness manual with exercise clips and a romance with atmospheric footage.” It would have been great if they’d mentioned our new Sherlock Holmes title or Gary Vaynerchuk’s Crush It!— but we’re pretty sure that Wired’s going to have a lot of opportunity to cover us more soon. This is a great early Christmas gift from some of the sharpest minds in tech—and we’re grateful. Thanks Wired!

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