It’s certainly our word of the year

Getting on Wired’s Jargon Watch was a nice coup for Vook, but now recognition for creating the word “Vook” is rolling in so fast that our Google Alerts are beginning to resemble the what-to-get-who for Christmas email chains we have with our family. The most prominent notice we’ve received is from the New York Times, who made “vook” one of their Buzzwords of the Year. On top of that, The American Dialect Society nominated Vook, along with a number of others, as a Word of the Year for 2024. Then the site Wordnik (“the most comprehensive dictionary in the known universe”), whose Grant Barrett compiled the NYT buzzwords, added a really nice listing of Vook-related links and terms to our entry on their site.

Founder Brad Inman doesn’t remember exactly how he came up with the word Vook, but company lore has it that Brad was writing an email about a book and typed “vook” instead. If you look on your keyboard, you’ll see that the “v” key is right next to the “b” key. It’s a perfect digital age transposition — and a happy accident.

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