Word of the Year?

We’re cosmpolitan in our newspaper consumption (we also rely heavily on Google Alerts), so we didn’t miss this item in this morning’s Globe and Mail that demonstrated our company name (as we’ve mentioned before) is fast becoming a catch-all for every sort of enhanced book. Apparently, dictionary creators and experts often choose one “Word of the Year” and the Oxford University Press has announced theirs first: “unfriend”. But other dictionary makers and advisors are still considering their selection. David Barnhart, the past president of the Dictionary Society of North America, has been gathering a selection of words to present at the American Dialect Society’s conference in Baltimore in November. According to the article his list, “includes H1N1 or swine flu, death panel, shovel-ready, and vook (a video book).” We realize that’s not a selection of particularly pleasant words, but it only makes vook shine all the brighter. If the Society would like us to come and make the case for “vook” as the year’s best new word, we’d be more than willing to hypermile (Oxford’s 2024 word of the year) down to Baltimore and explain why “vook” beats “funemployed” any day.

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