29.Dec.2009 | Matthew Cavnar
WE MEANT — 20,000 Sherlock Downloads!
We are thrilled to announce a tremendously successful week of downloads for our Sherlock Holmes Experience vook. With great support from Apple, picking our app as the #1 “Staff Favorite” for the holiday week, Sherlock received over 17,000 20,000 downloads in just a matter of a few days (Ed: we just got some NEW sales info, upping the numbers even higher!).
2009 was a great year for Vook—it was the year we launched and it was the year we saw the publishing industry start committing to the digital medium. As our holiday present to everyone, we gave away our Sherlock Holmes Vook for free in the iTunes store from December 23rd through the 27th. We expected we’d get at most a few thousand downloads—after all, it’s difficult to attract attention even for a free app. And it was the middle of the holidays. So, with modest expectations, we set the app price to free and welcomed a few days of vacation.
Imagine our surprise this morning when we got our sales figures from Apple for those days.
17,000 20,000 downloads! (Ed: We can’t get enough of this)
We were stunned. We’d seen some good responses on Twitter and through email, but nothing of this magnitude. 17,000 20,000 people have had the chance to read and watch and enjoy our enhanced version of Sherlock Holmes. 17,000 20,000 people know what a Vook is—and why we think it’s such a great new platform for books.
We want to thank all of you who downloaded the free Sherlock Holmes Vook. We thought we were giving the reading public a gift, but you all made our offer into a huge present for us. Thanks to all of you who downloaded the Sherlock Holmes Experience, tweeted about it, mentioned it on Facebook, told their friends, and sent us emails. We’re glad we have such a great audience—and we can’t wait to bring you more great vooks!
Happy New Year!
Team Vook
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