What Will They Think of Next?

To those who think the magazine industry just doesn’t get it — and I know who you are, all 20 million of you — I direct your attention to this cool little thing vook’s Joel Burshem turned me on to:     It’s a video ad stuck smack in the middle of an issue of good old fashioned Entertainment Weekly.  As Joel said, it might scare the pants off you if you didn’t know it was there, but if the goal of magazine editors and publishers is to get your attention — and live in the 21st century — it’s a great way to start.

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