5.Oct.2009 | Matthew Cavnar
Introducing Vook’s iTunes Apps
We were skeptical that we could trade the heft of a good book for reading on a mobile device, but once we exchanged William Vollmann’s massive Europe Central for the iPhone version, we became committed multi-platform readers. Mobile books let us fit more books into our lives and (for those who decry the collapse of literature) buy books we otherwise wouldn’t — which supports more authors. We knew that Vook had to have a mobile complement and it had to offer content and value.
We created mobile versions of each of our launch titles—Promises by Jude Deveraux, The 90 Second Fitness Solution by Pete Cerqua, Embassy by Richard Doetsch and Return to Beauty by Narine Nikogosian. The mobile versions have all the text and video content of the Web based vook – and they let you follow the author and the community associated with the book through social media.
Here are some of the key features of our mobile vooks:
• Mobile vooks feature the same text and the same great video content, optimized for the for iPhone and iPod touch for a truly engaging on the go reading experience.
• Videos download directly to your device so you can watch the videos anywhere, anytime you want.
• On the mobile vook, you can choose to watch the videos with the “Watch” functionality or watch and read with the “Read” functionality. The “Connect” functionality lets you connect to social media outlets to follow the conversation about the vooks.
• The videos play in high quality, high resolution, offering the same crispness and clarity as their counterparts on the browser.
For those of you who might be skeptical about reading on your iPhone, please try one of these vooks. We think the integration of video and text on the mobile platform makes us unique on the market—and we want to know what books could be adapted to this format to make the most of it. Right now, the mobile vooks are only available for the iPhone and iPod touch but as other devices adapt to video content, we’ll be working to release our vooks to them as well.
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