22.Jun.2009 | Sara Nelson
Is there a more e-savvy publisher than Harlequin , the Toronto-based “romance” publisher? Sure, you think they’re all about bodice rippers for old ladies, and mass market paperbacks you throw away. But did you know that a full 4% of the company’s business last year was e-business? That’s about 400 times the amount estimated by most major publishers.
I was on a panel at a conference in Toronto last week with Harlequin’s digital guru, Brent Lewis. We were talking about what should be e-published and what it should cost to get your books digitally. HArlequin has been experimenting with lots of different models, some free, some not. Check here to see that they’re up to.. . .;
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“electronic published” It means – to translate the paper book in a digital format? Or – to create the digital book? “4 % of business of the company last year were electronic commerce” – is does not mean that a supply and demand create the market. Internet users study very quickly. Constant attempts to sell something, to that who does not understand that he buys, will soon not bring macro-incomes. To whom will digital copies of paper books be necessary?