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  • ZMOT: Winning the Zero Moment of Truth

    “Every so often, something comes along that changes the rulebook.”

    It’s no secret that technology is radically changing our lives. Some of these changes are gradual and influence our personal lives. Others are huge, shaking up entire industries and the way we do business.

    ZMOT, or the Zero Moment of Truth, is in the latter group. Six years ago, Proctor and Gamble coined a term called FMOT, or the the First Moment of Truth, to describe a shopper’s first interaction with a product on a shelf. For years, this was considered the most important moment for customer engagement.

    Now, the game has changed. The widespread use of search engines has dramatically altered consumer behavior so that instead of FMOT, we’ve got ZMOT.

    So what exactly is ZMOT?

    “ZMOT is that moment when you grab your laptop, mobile phone or some other wired device and start learning about a product or service (or boyfriend) you’re thinking about trying or buying.”

    In other words, consumers have made their buying decisions long before they see a product on the shelf, or even enter a store.

    Fortunately, Google collected all its search data on these behaviors into a comprehensive Vook called Winning the Moment of Truth: ZMOT. ZMOT uses text, expansive charts, and engaging videos to reveal the ins and outs of consumer behavior – and share the essential components of a winning strategy.

    Vook was thrilled that Google chose it to create Winning the Zero Moment of Truth – ZMOT and help spread the word about this important marketing concept.

    Start learning the new rules now – download ZMOT for the iPhone or iPad here.

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    5. Actions Speak Louder Than Words


    1. Sascha says:

      Good work guys

    2. Thanks-a-mundo for the blog.Really looking forward to read more. Cool.

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