The word “book” used to have a very clear meaning. You could pick it up and flip through the pages and you usually got it at a physical book store. Today, Kindles, iPads, Nooks and other devices are changing the way we read. They’re also pushing the publishing industry to discover more innovative ways to create and deliver books online. We wanted to give you a brief overview of what’s available right now: eBooks: These are the most common form of Read more…
Saying someone “wrote the book” on a subject has become a turn of phrase to mean you know everything about a subject. So why not literally write the book on your area of expertise? We think you’ll be surprised how much writing a book can help you and your business. It establishes you as an expert in the field. A big part of the battle for many small businesses is establishing they are the best in the market. Stacey Hanke Read more…
So, you’ve written a great book. Now people will just automagically discover it and suddenly you’ll be a best selling author, right? Not surprisingly, it’s a bit more complicated than that. We wanted to give you a little advice, based on our experience working in digital publishing. Today, we’ll look at how to spread the word through social media. First of all, which networks should you be on? Most of our resources focus on Twitter and Facebook because that’s where Read more…
And Why You Should be Thinking About Digital Now by a Writer, for other Writers This past weekend saw the New Yorker Festival book signings at McNally-Jackson. Get ready for some serious name-dropping: Not only did Sarah McNally ring up my purchases, but Jennifer Egan shook my hand, Gary Shteyngart invited me to email him, and Jonathan Franzen asked that I call him “Jon.” After the 2-day festival concluded on Sunday, I went to Williamsburg to hear Alexander Chee and Read more…
We’ve successfully made it to the month of love, where new and old partnerships can continue to blossom. In the spirit of partnerships, I wanted to take a moment to outline the top five reasons you should work with us to light up your content and provide your audience with a powerful Vook multimedia experience: