14.Feb.2011 at 14 | Jules Shapiro
Content snacking is yummy
Consumer response to our early titles was an immediate indicator that short form— useful content hit the sweet spot with mobile readers. Now we’re seeing that point of view reflected in the national media – check out this article from the New York Times that sports a Vook mention near the end. (http://www.nytimes.com/2011/02/13/business/13ping.html?_r=2&src=busln) The writer says that it’s been hard to gauge our traction, but the recent rave article in the NYT Mag itself, our sales hits with Pilates and JFK and our goal to release a 1,000 titles this year means we’re feeling rosy about the future.
