24.Jun.2009 | Sara Nelson
Hey, They’re talkin’ about us
I don’t mean to brag or nuthin’ — but the recent article by Adam Penenberg in Fast Company is all about us, all about Vook. Well, ok, he never mentions us by name, and the piece is supposed to be about the war between Amazon and Apple for publishers and readers’ dollars — but listen to this (italics and commentary mine): ” Taking on the charateristics of our present online habits, and riding a wave of rapid innovation in screens and microprocessors, books may soon become multimedia events. In this transformative model, the book industry could actually be well-positioned. (This will come as a pleasant surprise to all the doom and gloomers. . .) Publishers could team with authors and multi-media producers to forge a new channel for dynamic e-books books that go far beyond linear prose. (Yes! The smart ones already are doing just that!) They may provide a blend of text, video, audio interviews, 3-D maps, an entire ecosystem of content built on top of the book.”
Didn’t we say that?! It’s as if he took a page from our, um, vook. Time to get Adam Penenberg to see a demo, don’t you think?
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