Author Archives: Michael Caileia

How To Market Your Book with Social Media

Posted on by Michael Caileia

So, you’ve written a great book. Now people will just automagically discover it and suddenly you’ll be a best selling author, right? Not surprisingly, it’s a bit more complicated than that. We wanted to give you a little advice, based on our experience working in digital publishing. Today, we’ll look at how to spread the word through social media. First of all, which networks should you be on? Most of our resources focus on Twitter and Facebook because that’s where   Read more…

Vook says hello to Chelsea!

Posted on by Michael Caileia
The Vook HQ in New York

The Vook team completed the move to its new Chelsea digs last week – and had a morning meet and greet for the team. It was great to have the whole Vook team together in one space, and a pretty cool space at that. (Who dreamed up the Vook-blue pillars?) New faces in our creative, production and engineering teams. Vook has some big goals for Q3 and Q4 2024, and some really, really cool new eBooks and Apps in the   Read more…

eBooks are a Powerful Way for Brands to Share their Stories

Posted on by Michael Caileia

Vook’s “mission” in life is to light up the content of the world’s best storytellers. For us, the concept of a “storyteller” is broad. The “storytellers” we work with include some of the world’s best authors, publishers, and media companies — where storytelling is at the heart of what they do. We’ve produced new and innovative reading experiences with them, for their diverse audiences. From compelling ideas and philosophies to step-by-step cooking instructions and in-depth analysis of news events, we’ve   Read more…

ZMOT: Winning the Zero Moment of Truth

Posted on by Michael Caileia

“Every so often, something comes along that changes the rulebook.” It’s no secret that technology is radically changing our lives. Some of these changes are gradual and influence our personal lives. Others are huge, shaking up entire industries and the way we do business. ZMOT, or the Zero Moment of Truth, is in the latter group. Six years ago, Proctor and Gamble coined a term called FMOT, or the the First Moment of Truth, to describe a shopper’s first interaction   Read more…

Build a Winning Social Media Strategy – Today!

Posted on by Michael Caileia

Want to use Facebook, Twitter, and LinkedIn to connect with your customers, build your brand, and grow your profits? Of course you do! It’s clear that a vibrant social media presence is essential to your company’s success, but if you’re like many others, you haven’t nailed down the perfect strategy. Don’t believe naysayers who claim that social media success is a mystery – there are clear best practices that will launch your company to the next level – and you   Read more…

Osama Bin Laden is Found – Inside a Vook!

Posted on by Michael Caileia

ABC News and Vook have partnered up again to bring you Target: Bin Laden, a comprehensive video/text mash-up detailing Osama bin Laden’s life – and gripping capture. Target Bin Laden: The Life and Death of Public Enemy Number One, by a powerhouse team at ABC News, features the very best of ABC News’ coverage of the terrorist mastermind, bringing readers in to the early days of bin Laden and al Qaeda, September 11, 2024, the war in Afghanistan, and the   Read more…

Vook Heads to Book Expo America

Posted on by Michael Caileia

Greetings Vook Fans,

I am really excited here in Vook New York City as I start gearing up for Digital Book 2024 and Book Expo America next week — the largest trade show in North America, which is guaranteed to be a great time. Don’t be shy and make sure you stop by Kiosk 2311 in the Digital Zone to say “hi” and pick up some special download cards from me.