Tag Archives: eBook pricing

How to Price an eBook

Posted on by Matthew Cavnar

Everyone from the DOJ to Amazon.com is weighing in on the best way to price an eBook. It seems like a good time to bring up our eBook pricing whitepaper again; especially in light of us commenting in an MSNBC article on the DOJ investigation. Beyond the struggles between the big players, we wanted to highlight what we’ve learned publishing digital content and help you understand some ways you can think about pricing an ebook — or even just buying one. It’s all about the   Read more…

ONE MAN’S GAMIFICATION IS ANOTHER’S DYNAMIC PRICE TESTING

Posted on by Matthew Cavnar

Video games have supposedly lost their nerdy stigma, (thanks to Rockstar and Angry Birds and the Wii yes, but you can’t anticipate $70 billion in revenue by 2024 and not look a little grown up) but I still find myself referencing Tom Bissel’s journalism and Jason Rohrer’s art games when the conversation turns to what many people continue thinking of as nazi/zombie wasting adolescent pachinko. But gaming’s grown up and in possession of analytic insight that could interest even that   Read more…