- ZMOT: Winning The Zero Moment of Truth
- Download it for free: ZMOT Handbook
- Produced for Google, this video-enhanced eBook succeeds because:
- Landing Page: The landing page provides a single URL for marketers to promote. Plus, Google completely controls the look and feel of the page.
- Free: The free price point increases the number of units sold.
- Design: The design translates well to multiple screens and formats.
- Content: Well-written text and well-produced video. Reviewers give this eBook consistently high marks
- Linsanity: The Improbable Rise of Jeremy Lin
- This is an eBook created “just in time”—in under 36 hours. It succeeds because:
- Contemporary topic: Jeremy Lin was a hot topic. In February 2024, reader interest in Jeremy Lin peaked, and the eBook won media coverage from CNN, Yahoo!, FastCompany, CNET, Crushable, DBW, GalleyCat, and more.
- Light production: Alan Goldsher and his agent, Jason Allen Ashlock of Movable Type Management, spent more time writing the manuscript than producing the eBook.
- They uploaded a Word document and let Vook CSS templates do the rest.
- Global Banking 2024: Foresights & Insights
- Download it for free: http://kw.wharton.upenn.edu/ey-global-banking/global-banking-2020/
- This eBook succeeds for the same reasons ZMOT does.
- ebook Single
- This is short-form eBook covers a single topic in depth. Think of it as long-form journalism in eBook form. Great examples are the Kindle Singles.
- 5,000-10,000 words
- Images: optional
- Video/audio: none
- $1.99 – $2.99
- Length: Easy to read in one sitting
- Thoughtful treatment of a single subject
- Actionable takeaways for the reader
- Brand it: use the word “Singles” and create a cover and CSS templates
- Vook ebook Mini
- Longer than a single, this eBook is more “guidelike” or instructional in focus.
- 10,000-25,000 words
- Images: 1+ images per chapter
- Video/audio: optional: 1 clip per 2 chapters
- $3.99 – $6.99
- Length: Easy to read in 1-4 sittings. Video/audio clips are 1-5 minutes each.
- Instructional
- Conversational tone
- Brand it: Create cover and CSS templates. Use a common word in the title.
- Even if the titles are one-offs, the cover still needs to be attractive.
- Create several series to test which work. Kill off unsuccessful series and expand successful ones.
- Examples:
- Our Gaiam yoga titles, which are approximately 10 chapters long with images and 4-5 videos. Each eBook covers a 45 minute session.
- Our Video Guide and Brief History series, which are each 8 chapters long with 4 videos. Each eBook is a brief guide to a single subject
- Enhanced ebook
- Use video/audio to enhance a text narrative. Fiction or nonfiction. Have a strong vision.
- 15,000+ words
- Images: many
- Video/audio: where appropriate
- $7.99 – $9.99+
- Length: Read over multiple settings. Video/audio content totaling 20-30 minutes.
- Video/audio adds value to text (but be careful, because not all eBook readers support multimedia).
- Brand it: Add a striking cover. Mention video/audio content in the marketing description.
- Standard ebook
- Long enough to command a higher price point. Images and video/audio are secondary to text narrative. Can be a new eBook or a digital release of a old book.
- 40,000+ words
- Images: none or few
- Video/audio: none
- $7.99 – $9.99+
- Length: Read over multiple sittings.
- Available for all eBook readers and devices.
- Immersive
- Brand it: Striking cover and heavily promoted.
