Kindle MatchBook – who's in?

by Allison Horton on

Want to enroll in Kindle MatchBook? Vook is standing by to set you up.

Kindle MatchBook allows customers who buy or have ever bought a new print book from Amazon – dating back to 1995 – the option to purchase the Kindle edition of that book for $2.99 or less. It's an obvious coup for customers, who have long requested the option to bundle the two items.

But how do authors benefit? MatchBook facilitates a sale that might not have happened otherwise. For example, if a customer purchases a print book for $12.99, she likely won't purchase the ebook for $6.99 in a separate transaction. But if the ebook is included as a $2.99 add-on, the potential is much greater.

Frequently Asked Questions

Are my ebooks automatically enrolled in MatchBook?
No. Enrollment in Kindle MatchBook is optional and you can enter into or withdraw from the program at any time. Contact us if you'd like to participate.

How do I determine the MatchBook price of my ebook?
Eligible Kindle MatchBook offers must have a Matchbook price that is one of the suggested list price points – $2.99, $1.99, $0.99 or free. It also must be at least 50% lower than the regular Kindle list price. For example. if the ebook's regular price is $4.99, the suggested MatchBook Price should be $1.99, $0.99, or free.

For ebooks purchased through MatchBook, will I get paid off of my list price or the discounted price?
In calculating royalty payments for Kindle MatchBook sales, Amazon will use the MatchBook price in place of the list price. For sales made outside of the MatchBook program, you still get paid off your list price when you distribute through Vook.

Does enrollment in Kindle MatchBook affect the regular retail price of my ebook?
No. Enrollment of an ebook in the Kindle MatchBook program does not affect pricing or payment for your sales outside the Kindle MatchBook program.

Where will Kindle MatchBook be available?
Starting in October, Kindle MatchBook will only be available for purchases from, but Amazon may choose to expand to other marketplaces in the future.

Sign up on to take advantage of our distribution benefits

And remember, Vook can help with all of your digital and print publishing needs. Talk to a Vook rep today to get started.

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