Tired of people shooting down your ideas? Learn how to get your point across to naysayers and your toughest critics.

In our latest Vook, Buy-In, John Kotter and Lorne Whitehead reveal the generic attack strategies that opponents deploy. Then, you'll learn foolproof counter-attacks to ensure your idea is heard--and implemented.

Tap into their proven strategies for communicating effectively, getting people's attention, and getting their buy-in for your project.

Save your good idea now--get Buy-In today on your iphone or ipad.