Vook

Keeping it Real (estate)

In an industry that refers to its customers as "leads" and pushes agents to "convert" leads at the cost of customer service, Kris Berg offers a welcome tonic to the "sell! sell!" mantra of professional Real Estate.

Berg, a real estate veteran, shares her insight on how to really make connections (and sales) in real estate with a sense of humor rarely seen in motivational how-to manuals. In the Keeping it Real (estate) vook, Kris shares her tips on how to use Web 2.0 technologies to grow your business and get to know your customers better and advice on new marketing and branding strategies.

Kris Berg is Designated Broker and co-owner of San Diego Castles Realty in San Diego, California. She founded the company on a business model that is smaller, leaner, more progressive and consumer-focused and she passionately believes it allows her to deliver better and more personalized service to her clients. While her company boasts a few bricks and a little mortar, her approach is "virtually" focused in response to evolving consumer needs and changing industry dynamics.

In this vook, you can take a ride with Kris on the sometimes bumpy road to adopting the latest technologies to help serve your clients. Kris admits that she often feels like she's hanging on for dear life to the back bumper of a runaway technology bus, but she is tenacious and has (so far) managed to keep her grip.

In Keeping it Real (estate), she shares what she's learned and gives you tips on how to build your own real estate business. Along with the 14 engaging chapters in this vook, you'll find 14 videos that bring Kris' humor to life.

Read and watch Kris:

* Seek balance in the crazy and chaotic life of a multi-tasking broker-agent.
* Use the technology tools that WORK in helping her communicate with clients.
* Tweet, blog, friend and connect to build her real estate business.
* Laugh at the absurd bureaucratic tangles inherent to the life of a "hybrid" real estate agent.
* Share her top tips for breaking into the business.

Price

iPad App: $.99

iPhone App: $.99

Online version: $.99

Author

Kris Berg

Kris Berg is broker-owner of San Diego Castles Realty in San Diego, California. Together with her husband, Steve, she has been representing buyers and sellers in San Diego County for more than a decade. Kris has a well-documented blogging addiction. She is the mastermind behind and the main contributor to the locally-focused real estate blog, The San Diego Home Blog. In addition, she writes a weekly column for Inman News and a monthly, consumer-focused column for HGTV's Frontdoor.com.

Filmmaker(s)

Robert Chapman

About this vook

14 Chapters

14 Videos

Publisher

Vook LLC

ISBN

978-0-9842977-6-4

Copyrights

Compilation copyright © 2025 for Keeping it Real (estate) Multimedia Work, VOOK, LLC

Copyright © 2025 for Keeping it Real (estate) text, Kris Berg

Copyright © 2025 for all videos included in Keeping it Real (estate) Multimedia Work, VOOK, LLC.

Vook™ is a trademark of Vook LLC.

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