Seth Godin Simplifies the iPad Launch

By now, you’ve probably gotten plenty of emails with the signature, “Sent from my iPad.” The iPad’s obviously here in a big way. Apple sold $150,000,000 in iPads over the weekend — which makes this, according to Seth Godin, “the biggest launch ever.”

So how did they do it? Your instinct might be to assume that Apple has the magic touch, and as a smaller business or individual, you could never pull off a similar feat. Not true, insists Godin. “In fact,” he says, “they work even better for smaller gigs and more focused markets.” In his blog post today, “Secrets of the biggest selling launch ever,” Godin distills the tactics, strategies and commitment employed by Apple that can be applied by everyone.

One of his suggestions was “Build A Platform for Others to Play in.” Godin himself has done some “playing” in the iPad platform with his Unleashing the SUPER Ideavirus iPad app. And even though it’s still “early days,” Godin’s Vook iPad application is climbing the iTunes paid iPad app charts in Books. The momentum is just building for both Vook and the iPad, and we can’t wait to see who else will come play.

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Related posts:

  1. Seth Godin’s Ideavirus–The Way It Was Meant to Be Read
  2. Collaborate with Seth Godin and Vook
  3. Vook is on the iPad!
  4. Vook Android Launch!
  5. Vook is Hiring An iPhone/iPad App Developer

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