by Sabrina Jaszi Once Vook gets into the world, the potential for even unexpected industries to take advantage of it could be vast. Just look at how digital books are helping out the classical music industry. Classical musicians have been mourning the loss of establishments selling sheet music for a while. Stores like this once gave musicians the chance to mingle, and the opportunity to stumble upon music by composers great and unknown. Maybe the rent’s too steep (how much Read more…
I’ve been doing some initial market testing with Facebook ads to figure out how to get people excited about Vook. I’ve run a bunch of different headlines – “See the Future of Books” “The New Way to Read” – but the ad that’s grabbed far and away the most attention is simply titled “Too Busy to Read?” Sure, I carefully targeted my ads so they’ll reach an audience that I think will enjoy Vook (and, in one instance, are also Read more…
Big news this morning. Google announces a brand new operating system based on its Chrome Browser – Google Chrome OS. Details on what it’ll look like are bit sketchy, but there is no doubt. This is huge, huge move for the search giant to make. Why, you ask? The New York Times categorizes this as a first leap into the clouds where ultimately all applications are hosted online. Google’s plans for the new operating system fit its Internet-centric vision of Read more…