1.Dec.2010 | Matthew Cavnar
App Production Inc
I’m part of the NY Tech Meet Up message board. Today was my second posting — previously I raised a question about Minecraft (specifically, WTF is the plot mechanism of this thing) so my contributions on digital publishing and magazine apps hopefully will improve my profile. The line of discussion was familiar: do people want to subscribe for content on iPad, do you just duplicate the content in a real world vehicle for digital, should the iPad reading experience be unique, etc.
I brought up the Baker Framework. I’ve been trying to build an ebook in Baker late at night but I’m still figuring out the Webkit part. I think the Baker Framework is going to be something like our MotherVook platform (the technology engine we’ve built that lets us create a multiplicity of enhanced digital book formats), but Open Source, maybe trickier to use, maybe less versatile. I’m unsure. I like the idea. And I like the example Baker has on its site.
I think the tools for creating rich experiences on iPad are going to become more ubiquitious, more accessible. FinalCut allowed people like me to make a living as video producers independently. Services like Baker could potentially do the same for app production and development. What does that mean for Vook? Good things. I was looking at our top titles recently. Most of them featured a lot of great new content that we at Vook produced, whether with design work (JFK) or with original video production. The fact that we’ve produced so many titles also sets us apart. The ability to create strong original content on a larger scale is going to be a differentiator—and it’s going to be the thing I couldn’t have pulled off from a kitchen office.
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