27.Oct.2010 | Brad Inman
What the heck is Digital Serial Rights?
Nate Hoffelder, editor, The Digital Reader, wrote us today with this question,
“What the heck is Digital Serial Rights? Your press release never explains it.”
Our answer. (And we apologize for obfuscating.)
“Digital serial rights are a new way to think about the serialization rights that agents used to sell to magazines. These serialized portions of books would appear as a nice article styled piece of writing in the magazine, giving the magazine a great story, and provide the author with marketing exposure. Our version of this allows us to release a high quality experience of a portion of the book as a digital product that gives readers a taste of the final work, insight from the creator and links to buy the complete work. Think of it as the ultimate marketing experience for books–not only are you giving people a sample, you’re providing a lot of additional content to put the work in a real context.”
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