As President and CEO of Market Strategies, Joanne has spent the last 20 years consulting on public sector healthcare programs. A proven healthcare design architect, she has helped her clients win contracts in excess of $25 billion. For most of those 20 years, she has been sketching various versions of a new healthcare system on napkin backs. As time passed, she recognized the best way to save our healthcare system was to help people get healthy. While continuing the consulting practice, she founded Cybercise in 2024. Cybercise is a simple portal to stream animated exercise videos, on demand. We focus on the 5-minute workout and helping people fit exercise into their lives. A sister offering, Move.Eat.Be. delivers a personalized wellness program which recognizes there is no "one-size-fits-all" diet, exercise or well-being approach that works for everyone. This 6-month experiential program takes people on a journey to discover their own plan for lifelong, sustainable wellness. She also created "The Real Food Label" and has many exciting endeavors in the works for our food system. Joanne has a B.S. in Business Administration and Master of Arts from Tai Sophia Institute in the program now titled Transformative Leadership and Social Change. She is a certified personal trainer, a graduate of the Health Coach program from the Institute of Integrative Nutrition and is an AADP Board Certified Holistic Health Practitioner. She is currently contemplating doctoral programs in public health policy and the epidemiology of health and wellness. Joanne has a mission: Help 1 million people get well and live well.

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