One year later…Happy Anniversary!
Twelve months ago today, we launched four Vooks in partnership with Simon & Schuster. At the time, the idea of video combined with books seemed innovative but perhaps a tad crazy — even to our supporters. But just one year later, we’ve seen an explosion in enhanced books and mixed media (kudos to the Apple iPad). At Vook, all we can say is, “Wow!” It’s been an exciting ride since that memorable date with great publishing partners, authors, agents, engineers, filmmakers, investors and so many supportive readers and users. With 100 Vooks published including 1,000 videos, more than 175,000 Vooks have been downloaded.
What we have learned:
How to make better Vooks. The secret sauce includes great authors, well-written text, and smartly integrated and relevant videos. Almost all of our new Vooks earn out in about two months and begin making everyone money very quickly.
How to produce Vooks faster. Our first four Vooks took four months to create. In September, we created 30 new Vooks. Goodbye to the 18-month book publishing cycle.
Vooks have a long digital shelf life. One of the first Vooks that we created was “The 90 Second Fitness Solution” by Pete Cerqua, which continues to sell well every day. In just the last four months alone, Pete’s Vook has sold almost 1,500 copies.
The hottest categories. We love Business Inspiration, such as our vooks from Gary Vaynerchuk, Seth Godin, Tom Peters and Steven Covey; Health, Fitness & Sports is very popular with our new Pilates vooks with Alycea Ungaro and The 8-Step Golf Swing with Jim McLean ; Spirituality is hot with titles from Deepak Chopra and a series on Jesus Christ; and Entertainment is rocking with our Guns N’ Roses Vook. (That Vook was not as hot as Slash, but it burned up the charts for us!)
How to deliver what our readers want. They love our video, they want short-form text and they love to share.
What we are still striving to figure out:
Rights roadblocks. It represents a deterrent to innovation. We would rather hire more engineers, filmmakers and authors and hire fewer lawyers. But the legal landmines are holding back progress for all digital publishers. We have found collaboration works much better than confrontation.
The standards spaghetti. We have had great success with the Apple platform. But the new readers, devices and platforms have a myriad of different standards and make it difficult for all of us to get our creations in the hands of more consumers.
Meeting the needs of creators. We are paving new ground with creators of all kinds and they crave new digital platforms. The demand is overwhelming and we are working night and day to serve them, but it is a little daunting at times, even with our smart, agile and tenacious team.
In the end, this is so much fun that we can hardly contain ourselves — it’s the kind of experience you’d want to make a Vook about. As our founder Brad Inman likes to say, “We are like Lewis and Clark, stuck somewhere in Missouri, trying to figure out whether to carve a path this way or that. But we will get there!”
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Jack Sallay | 917-647-9714
www.jacksallay.com
Twelve months ago today, we launched four Vooks in partnership with Simon & Schuster. At the time, the idea of video combined with books seemed innovative but perhaps a tad crazy — even to our supporters. But just one year later, we’ve seen an explosion in enhanced books and mixed media (kudos to the Apple iPad). At Vook, all we can say is, “Wow!” It’s been an exciting ride since that memorable date with great publishing partners, authors, agents, engineers, filmmakers, investors and so many supportive readers and users. With 100 Vooks published including 1,000 videos, more than 175,000 Vooks have been downloaded.
What we have learned:
- How to make better Vooks. The secret sauce includes great authors, well-written text, and smartly integrated and relevant videos. Almost all of our new Vooks earn out in about two months and begin making everyone money very quickly.
- How to produce Vooks faster. Our first four Vooks took four months to create. In September, we created 30 new Vooks. Goodbye to the 18-month book publishing cycle.
- Vooks have a long digital shelf life. One of the first Vooks that we created was “The 90 Second Fitness Solution” by Pete Cerqua, which continues to sell well every day. In just the last four months alone, Pete’s Vook has sold almost 1,500 copies.
- The hottest categories. We love Business Inspiration, such as our vooks from Gary Vaynerchuk, Seth Godin, Tom Peters and Steven Covey; Health, Fitness & Sports is very popular with our new Pilates vooks with Alycea Ungaro and The 8-Step Golf Swing with Jim McLean ; Spirituality is hot with titles from Deepak Chopra and a series on Jesus Christ; and Entertainment is rocking with our Guns N’ Roses Vook. (That Vook was not as hot as Slash, but it burned up the charts for us!)
- How to deliver what our readers want. They love our video, they want short-form text and they love to share.
What we are still striving to figure out:
- Rights roadblocks. It represents a deterrent to innovation. We would rather hire more engineers, filmmakers and authors and hire fewer lawyers. But the legal landmines are holding back progress for all digital publishers. We have found collaboration works much better than confrontation.
- The standards spaghetti. We have had great success with the Apple platform. But the new readers, devices and platforms have a myriad of different standards and make it difficult for all of us to get our creations in the hands of more consumers.
- Meeting the needs of creators. We are paving new ground with creators of all kinds and they crave new digital platforms. The demand is overwhelming and we are working night and day to serve them, but it is a little daunting at times, even with our smart, agile and tenacious team.
In the end, this is so much fun that we can hardly contain ourselves — it’s the kind of experience you’d want to make a Vook about. As our founder Brad Inman likes to say, “We are like Lewis and Clark, stuck somewhere in Missouri, trying to figure out whether to carve a path this way or that. But we will get there!”
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