C-Scape: Conquer the Forces Changing Business Today

Are you part of the digital media revolution or just a bystander? Download "C-Scape: Conquer the Factors Changing Business Today" now to learn how the digital landscape has changed the way business is done today, from respected author, Larry Kramer, the founder and former CEO of CBS Marketwatch.com and the first president of CBS Digital. This Vook - an app that combines video featuring the insights of the author coupled with a groundbreaking book - will give any business leader practical advice on how to play in business using the new rules of the game Kramer has identified: Consumers, not producers and marketers, make the choices; Content, not distribution, is king; Curation becomes a primary currency of value; and Convergence continues to revolutionize every part of every business. Kramer leads the reader through this new, evolving world where the challenges are daunting—but the opportunities are huge. Kramer paints an indispensable, inspirational portrait of a rapidly changing landscape. And since this app is a Vook, you'll get the added dimension of video to Kramer's insights - an incredible bonus to the already best-selling title. Download it now!