The Vook Blog Vook: Read it, Watch it.

Consumer response to our early titles was an immediate indicator that short form— useful content hit the sweet spot with mobile readers. Now we’re seeing that point of view reflected in the national media – check out this article from the New York Times that sports a Vook mention near the end. (http://www.nytimes.com/2011/02/13/business/13ping.html?_r=2&src=busln) The writer says that it’s been hard to gauge our traction, but the recent rave article in the NYT Mag itself, our sales hits with Pilates and JFK and our goal to release a 1,000 titles this year means we’re feeling rosy about the future.

We’re pleased with the reaction to our first vooks—and, as language lovers, we’re intrigued by how the word vook itself has entered the popular lexicon. In April, the word Vook appeared in a New York Times article as a proper noun referring to the company, “Vook,” but the article also employed capital-V Vook to designate [...]