Want to use Facebook, Twitter, and LinkedIn to connect with your customers, build your brand, and grow your profits?

Of course you do! It’s clear that a vibrant social media presence is essential to your company’s success, but if you’re like many others, you haven’t nailed down the perfect strategy.

Don’t believe naysayers who claim that social media success is a mystery – there are clear best practices that will launch your company to the next level – and you can find them all in our latest Vook, Groundswell.

Groundswell, the best-selling definitive guide to a researched, winning social media strategy, has been updated, enhanced, and is chock-full of new tools that will catapult your business into success.

New features include:

• Updated data on how customers use and perceive new media
• Two new chapters demystifying Twitter and determining where your organization needs to go next
• Two PowerPoint presentations you can download, customize and share
• Live hyperlinks to blogs, tweets, videos, and other media mentioned in the Vook to show you the strategies that work – and those that don’t
• Great video examples

New media moves fast – and so should you! Download Groundswell now – available as an iPad app or in iBooks.

ABC, A&E, AMC, Bloomberg, Bravo, CNN, Comedy Central, Discovery Channel, Disney Channel, History, Lifetime, MTV, Oxygen, Turner Networks — these are all media companies that Robin Fisher-Roffer, author of “Reinventing Yourself: 10 Steps To Shifting Your Career Into High Gear,” helped to shape into powerful brands.

In her Vook, Robin explains how business owners can transform their brands by using innovative methodology.

“The definition of reinvention is to recast something familiar into a different form —
to change something so much that it seems entirely new,” she said. “As one of the few career reinvention experts who have been on the frontlines of big business and built major brands, I am imparting the trade secrets that will help people define exactly what they do well so that they can put their career in high gear.”

In her Vook, she identifies ways new businesses can succeed in the marketplace through instructional videos.

“The main character in any brand’s story should not be the product or service, but the customer,” she said. “So that means understanding the needs and wants of your target audience — their needs, preferences, tastes and habits.”

Robin also had advice for business professionals looking to overhaul their images.

“In any business situation, appearances count, big-time,” she said. “As a matter of fact, research has show than 68 percent of all communication is visual. So, how you dress, wear your hair, even the glasses on your face are important to how effective your message will be.”

“Reinventing Yourself” is also available in the iBookstore and through the Kindle app.