Apps and eBooks or Becalmed in Harbor vs A Piratical Life
When I present Vook to people who can take advantage of it – anyone with content and an audience, basically – I like to stress three key things you can do with the platform:
Productize your content
Ship eBooks fast
Reach the booming marketplace of digital readers
When you’re working at speed, you can achieve all three in the same day. We call it Extreme Publishing; more formally, Last Minute Book Manufacturing—it’s what Diversion Books experienced when they built Mark Cuban’s eBook in less than a day on Vook.
And Vook eBooks aren’t mass produced. They reflect the unique customization you can apply with our in-tool styler.
But whatever your eBook looks like, you have to ship or sink. And you can ship eBooks fast.
Getting your content into the hands of a paying audience is the goal of publishing. Great text content is great text content whether it’s presented in the form of an elaborate app with words that turn into monsters or an eBook where you can flip pages and change fonts.
Apps are lovely. But it’s hard to ship apps. There’s the creation process, the design process, the submission process, the updating process, the user expectation — the expense of all of that.
If you have a tool that lets you create great looking eBooks fast, you can dodge those headaches and still make the best content on the market.
If you have a Website with consistent traffic, you have a bookstore.
If you have a Webite with fantastic content people read, you have potential books.
If you’re the kind of person or company that’s built either of those, you’re probably the kind of person or company who can make exceptional books.
With eBooks, you can launch a thousand ships in the time it takes to build one cruise ship app. With our styling tool, those thousand ships can look pretty great—even if they don’t have pools or Cirque Du Sole shows in the main dining room every night.
But yachts are fast. And effective. And you use them to win races.
Tl;dr: Shipping metaphors run amok, blog post runs forever, eBooks will help you win the race to make and release great content
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Nice blog, Matthew.
Just watch out for those typos:
If you have a Webite [Website] with fantastic content people read, you have potential books.
With our styling tool, those thousand ships can look pretty great—even if they don’t have pools or Cirque Du Sole [Soleil] shows in the main dining room every night.
Cheers.
Richard Hartzell
Chief Rantiste
Mind The Rant
http://www.mindtherant.com