How Can We Help You?
A post at TechCrunch by Eric Ries this morning caught my attention — it speaks to a core issue we’re wrestling with as we engineer new features and functionality into our digital book creation platform, VookMaker. Ries asks the question, “How do you know you’re building the right product — if you’re not talking to your customers?” Of course, he asks a lot of other things — but I’m going to focus narrowly on the bit relevant to us, so read the article yourself to experience its larger points.
At Vook, we’ve gone from creating a large volume of titles for our partners and others to creating a platform they can use to make excellent digital books. They can also track sales, analytics, enhance, enrich, review, publish to multiple marketplaces — hopefully anything you’d want to do as a digital publisher. Which is the crux of this — what do people really want to do as digital publishers? We think we know – but I’ve also championed a version of the Velveteen Rabbit with embedded YouTube videos of cute bunnies — so we’re aware we could use outside input and affirmation.
Which is why, as part of our business development process, our first step is to shut up and not talk — but find out what our potential partner or associate might need in a digital book creation tool that’s not immediately obvious.
Here’s some of the questions we’re asking:
- “Where is your greatest pain point with digital book creation?”
- “If you had to choose one function that would be most helpful in creating, managing, publishing and tracking your digital books, where do you need the most help?”
- “Do you want more control of your digital books — or do you want better outsourcing of conversion?”
- “If you could have the ability to control one aspect of the digital books you produce from your computer today, what would it be?”
What kind of questions do you think we should ask? Where are your needs? We’re building a tool that will help solve problems that exist today — and could get worse tomorrow. So write Matthew@vook.com and have us get started addressing them. Think of us as your solution builder.
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