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A Vook Opportunity

Director of Acquisition Marketing

Vook, the leading digital publisher that lights up the world’s content with its mixed-media reading experience, is looking to hire a Director of Acquisition Marketing for a cutting edge opportunity in a fast paced environment.

About Vook

Vook is the leading mixed-media digital producer that lights up the world’s content and connects people around stories and ideas they love. A Vook unites words, videos, pictures and interactivity into new media experiences that allow users to engage with content the way they want. Vook publishes titles in a variety of genres, including lifestyle, business, entertainment, cooking, fiction and sports, working with authors such as Seth Godin, Deepak Chopra, Anne Rice, Gary Vaynerchuk, Slash of Guns N’ Roses and Karen Armstrong. Vook partners with industry leaders including Simon and Schuster, Penguin Group, Harvard Business Press, Harper Collins and Hachette Filipacchi. Vook is based in Alameda, CA with offices in New York. For more information about Vook, visit vook.com.

About the Job

The Director or Marketing will be responsible for helping to craft and execute the firm’s marketing strategy — with a particular focus on digital channels.  They will work closely with multiple internal departments on the planning, progress, and reporting of marketing activities. They will also manage external partnerships, building strong relationships and  ensuring cross promotional opportunities are maximized.

Other duties include writing and proofreading marketing copy, e-blasts and all other external communications, working with the sales and sponsorship team on updating the media kits with current research, tracking circulation statistics, and charting specific industry trends or in house research results.

If interested in developing and executing a marketing strategy for brand new, innovative reading products in a true start up environment (small team, proven success, huge upside) then send us your info!

Duties include:

• Develop and execute customer acquisition programs principally through online marketing channels (SEM, SEO, affiliate, display, social media and email)
• Ability to generate profitable ideas; motivate direct-report team members and launch new products into acquisition channel
• Understand pricing yields and promotional offer relationship
• Accountable to revenue and profit goals
• Monitor and analyzing key business metrics (e.g., registrations, subscriptions, subscriber acquisition cost, lifetime value) on a campaign-by-campaign basis, and taking appropriate action based upon such analysis
• Lead both the internal marketing team and external agencies critical to Vook’s marketing success
• Incorporate cross-channel creative, message, media, offer testing and subsequent effectiveness measurement and rollout
• Manage the marketing creative development process to ensure the creative is constantly optimized
• Ability to forecast campaign results and manage to department budget to reach revenue objectives
• Budget management with proven ability to optimize the marketing mix across multiple channels
• Uncover new opportunities with existing publishing partners.
• Identify new ways that Vook can help publishers grow their business
• Engage business development team and management as appropriate to assist with deals
• Uncover opportunities with new and non-traditional content providers
• Develop and deliver compelling sales presentations
• Work with the product team to help deliver on a superior partner and customer experience
• Exceed customer expectations by going above and beyond
• Meet or exceed new title selection and revenue growth targets
• Manage negotiations and content delivery schedules with publishers and content providers.

Skills and Experience

• Understanding the dynamics of customer acquisition, publishing and media
• Previous business development experience
• Solid track record of developing successful relationships
• Proven record managing big and meaningful partnerships
• Previous experience in developing partnership opportunities with clear deal parameters
• Strong Internet background required

Education & Qualifications

• 5-8 years direct response acquisition marketing experience, in an online / internet / e-commerce environment
• Comfort interacting with a broad set of businesses and presenting both over the phone and in person
• BS/BA is required, preferably in advertising or marketing; advanced degree preferred
• Solid online customer marketing background – expertise in SEM, SEO, affiliate (CPA and non-search CPC), social media and display (CPM) advertising channels; retail/ecommerce customer website background a plus.
• Superior analytic skills, and the ability to compile, analyze and leverage performance data to both identify new opportunities and optimize current campaigns
• Experience with A/B and multivariate testing
• Experience managing, optimizing and growing multiple direct response online media campaigns and partnerships
• Demonstrated ability to meet and exceed acquisition targets and a desire to own and be accountable for the online acquisition funnel
• Deep knowledge of advertising creative development, including an understanding of how consumers engage with direct response media and the levers that drive performance
• Great written and oral communication skills
• Understand all online/offline evaluation and benchmark metrics: impressions, click-through rates, email open rates, conversion, and call volume
• Consistently organized with attention to detail
• Willing to work under strict deadlines
• Strong Microsoft Office Excel and PowerPoint skills
• Familiarity with web analytics tools such as Google Analytics and with business intelligence tools

Contact: Amy.Wong@vook.com

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