19.Jan.2010 | Matthew Cavnar
Vook and Woman’s Day launch a Cookvook
We’re thrilled to announce the release of the Woman’s Day Cookvook: Healthy Food for Everyday Living —our new vook that’s packed with 45 mouth watering videos, ranging from decadent but surprisingly healthy chocolate concoctions to a delicious low-fat macaroni and cheese dinner. It’s the largest number of videos we’ve published in a vook yet and we’re proud to show just how much great content we can pack into one title.
The vook features 45 recipes, tips and shopping pointers with an accompanying 45 videos: you can see exactly how to master a complicated cooking technique, how to cook a wonderful dish—such as the incredible Fudge Brownie Pudding Cake—and how to shop smart to save time and money. Furthermore, the videos are really fun. We’ve combined video appearances by experts on the Woman’s Day staff with recipes cooked by everyday people—women around the country with families, jobs, and demanding schedules who show you how to create the recipes in a way that’s fun and easy to follow. The videos are not just instructional—they’re entertaining and they make the process of cooking a meal for an entire family into something you’ll actually look forward to.
Not only is the Woman’s Day Cookvook a stellar title, it’s a powerful partnership. To create the cookvook, we partnered with Hachette Filipacchi Media and Woman’s Day to take their great recipes and expert advice and quickly and effectively turn out a value packed product. The Woman’s Day Cookvook: Healthy Food for Everyday Living demonstrates that Vook can make great, high quality content (and lots of it!) and bring it quickly to market at a value price. The Cookvook is available as a browser app or for our iPod or iPhone touch —and both platforms are easily adaptable to any location, making the vook a convenient solution for a busy kitchen. The potential for anyone looking to innovate in the cooking and recipe worlds is limitless with Vook. Whether a potential partner has already created video content or needs videos of their excellent recipe ideas, we’re here to help them enter the world of food culture in the digital age.
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