A recent NYT story on news organizations publishing digital books read almost like a historical review of the inevitable than a piece on innovation—at least at Vook HQ.

As soon as pro-sumer video cameras and desktop editing made it possible to easily create and place video on Webpages, news organizations quickly adapted the technology. Digital publishing is going to become  just as prevalent.

It makes sense: News organizations feature the best writing by the best writers who are constantly turning out exceptional articles—ie. ‘generating content.’ A friend of ours at the AP worked in the Haiti Bureau through the earthquake and ‘generated a volume of content’, which only gets more gripping when you read it in collected form.

Our VookMaker platform (invite only! Write me to get onboard at Matthew@vook.tv!) makes publishing exceptional looking digital books out of news stories a snap. And if the technology exists — well, maybe I won’t have to settle for one David Carr column at a time, but pick up his collected works when I’m skimming his next piece #shamelessDavidCarrrfanboyism.