http://vook.com/blog/2009/10/new-product-new-word/ Vook: Read it, Watch it. Thu, 05 May 2024 18:55:43 -0400 http://wordpress.org/?v=2.8.3 hourly 1 http://vook.com/blog/2009/10/new-product-new-word/comment-page-1/#comment-279 Word of the Year? | The Vook Blog Tue, 17 Nov 2024 14:15:51 +0000 http://vook.com/blog/?p=693#comment-279 [...] we didn’t miss this item in this morning’s Globe and Mail that demonstrated our company name (as we’ve mentioned before) is fast becoming a catch-all for every sort of enhanced book. Apparently, dictionary creators and [...] [...] we didn’t miss this item in this morning’s Globe and Mail that demonstrated our company name (as we’ve mentioned before) is fast becoming a catch-all for every sort of enhanced book. Apparently, dictionary creators and [...]

]]> http://vook.com/blog/2009/10/new-product-new-word/comment-page-1/#comment-238 Eremeeff Mon, 26 Oct 2024 16:15:41 +0000 http://vook.com/blog/?p=693#comment-238 Interesting, I`ll quote it on my site later. <a href="http://iphone-ipod.110mb.com/" rel="nofollow">Eremeeff</a> Interesting, I`ll quote it on my site later.
Eremeeff

]]> http://vook.com/blog/2009/10/new-product-new-word/comment-page-1/#comment-220 VIcki Vanvalkenburgh Wed, 21 Oct 2024 02:00:59 +0000 http://vook.com/blog/?p=693#comment-220 As a recovering attorney, I worry a little about the trademark implications of vook becoming a generic term since it's also the company name. As generic terms have no trademark protection, it follows that the Vook company --if vook becomes a generic term, will lack some valuable trademark protections against competitors. Ownership of the domain vook.com will likely obviate much of the confusion between Vook and other companies, but maybe not all. It's hard to anticipate the implications of such a development 10-20 years down the road, but it might be worth thinking through a bit. For instance, when Xerox Corp. realized that "xerox" was becoming a generic term for the products of its machines, it successfully defended the trademark by clarifying that its machines produced "photocopies" and that the term Xerox applied only to the machines made by Xerox Corp, rather than to the copies they produced. In that vein,it might be a good idea to devise a generic term for the product Vook.com produces before competitors enter the field. As a recovering attorney, I worry a little about the trademark implications of vook becoming a generic term since it’s also the company name. As generic terms have no trademark protection, it follows that the Vook company –if vook becomes a generic term, will lack some valuable trademark protections against competitors. Ownership of the domain vook.com will likely obviate much of the confusion between Vook and other companies, but maybe not all. It’s hard to anticipate the implications of such a development 10-20 years down the road, but it might be worth thinking through a bit. For instance, when Xerox Corp. realized that “xerox” was becoming a generic term for the products of its machines, it successfully defended the trademark by clarifying that its machines produced “photocopies” and that the term Xerox applied only to the machines made by Xerox Corp, rather than to the copies they produced. In that vein,it might be a good idea to devise a generic term for the product Vook.com produces before competitors enter the field.

]]> http://vook.com/blog/2009/10/new-product-new-word/comment-page-1/#comment-207 Maria Thurrell Fri, 16 Oct 2024 17:33:46 +0000 http://vook.com/blog/?p=693#comment-207 True. But look at Kleenex or Scotch tape. Those are brand names that became generic terms. So it does happen. True. But look at Kleenex or Scotch tape. Those are brand names that became generic terms. So it does happen.

]]> http://vook.com/blog/2009/10/new-product-new-word/comment-page-1/#comment-206 Mike Cane Fri, 16 Oct 2024 17:26:35 +0000 http://vook.com/blog/?p=693#comment-206 I think it's safe to say that anyone seeing the term "vook" will know it's from Vook the company. This is what happens when the implications of a company name aren't thought through. I think it’s safe to say that anyone seeing the term “vook” will know it’s from Vook the company. This is what happens when the implications of a company name aren’t thought through.

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